Jon at ParsonsExamining emerging aesthetic and cultural trends through the eyes of a Parsons fashion marketing student.
click image to enlarge Vibrating colors reflect the re-emergence of techno-rave culture: thumping music, flashing lights, and hallucinations. But there is magic here too. Colors at once joyful and sinister seem to hint at something older than time. A spirit … Continue reading
Unrelated Pacific NW film makers, Andrew Klaus and Casey Parks, have tapped into a similar cultural trend: modern mythology. As a result of the quick cultural shift caused by technology that makes all information seem immediately knowable, artists are feeling artificially detached … Continue reading
click image to enlarge As Generation Y reaches a more fully realized maturity, they aspire to discover new challenges. Having come of age in a culture in which technology has become easy, they look to the natural world for inspiration … Continue reading
click image to enlarge Social media has created a new dialogue surrounding the changing American Dream. Crowd sourcing sites such as Kickstarter allow anyone to disseminate an idea, and in doing so become a micro-entrepreneur. Once impossible dreams are actualized … Continue reading
click image to enlarge Trend forecasts do not emerge fully formed from the mind. By staying open to information in the environment without over processing its meaning, a catalog of ideas is developed. A trend forecast is realized by boiling down this … Continue reading
The aesthetics and energy of this 2008 short film by Shana Moulton reinforces the ideas behind my Spring 2014 trend forecast, Nostalgic Future.
click image to enlarge Young people, finding themselves hitting a developmental glass ceiling in their 20’s, are becoming increasingly nomadic. On average, they switch jobs 7 times in their 20’s and 1/3 are moving into new homes every year. Unsure … Continue reading
I feel that the ideas and aesthetic behind this excellent Fever Ray video really capture a lot of the issues facing young people today. The sense of displacement from your surrounding and trying to find the magical in the mundane. … Continue reading
click image to enlarge Shrinking job opportunities have caused young people to defer adulthood. Displaced from the expected life trajectory, they stay in school longer or work in coffee shops despite their degree. However, their dreams do not die. They … Continue reading
click image to enlarge Consumers, growing tired of the over saturation of social technology and the requisite personal branding associated with it, are moving away from overtly industrial trends and looking for ways to return to nature. However, Gen Y … Continue reading