Young people, finding themselves hitting a developmental glass ceiling in their 20’s, are becoming increasingly nomadic. On average, they switch jobs 7 times in their 20’s and 1/3 are moving into new homes every year. Unsure of an unidentifiable future, they switch identities just as often.
Finding comfort in childhood memories where anything seemed possible, they are increasingly looking back to look forward. They invest energy into entrepreneurial flights of fancy, finding ways to translate these childhood dreams into a future.
They are inspired by the late 90’s aesthetic of their youth, with splashy graphics and toxic colors. These styles (featuring skulls, slime, and jarring colors) at first glance seem dark and sinister. However, much like the villains of a Saturday morning cartoon, they never draw blood. Edges are rounded and sickly-sweet candy coated. This is generation nice. No anger, no edge, no ego.